Memo - Strictly confidentialFrom: Conservative Press and PR office To: Jeremy Hunt, Department for Culture, Media and Sport
As you may be aware, we recently had our blue-sky-thinking-outside-the-box away day. Cuts in arts funding haven’t gone down very well and the deptartment isn't very popular at the moment. So we put our best brains onto it (Tabitha and George the intern), and here’s our thoughts on how to sell the cuts as a positive force for good.
The key is to focus on innovation. Whenever people talk about cuts, gently remind them that artists thrive in difficult economic times. Where they say ‘disastrous loss of funding’, we say ‘opportunity to rebrand and repurpose.’ Here’s some stuff we brainstormed – think you’ll agree it's dynamite.
Lots of opportunities here.
Verbatim: don’t bother with a writer.
Site specific: hold your show outside to cut down on rent, bills etc.
Community-based: get local people to act for free.
People have very short attention spans these days, so instead of novels, why not just write a blog? Or set up a twitter account? If you must write something longer, why not just print out and hand round photocopies at local library.
Haikus in, epic poetry out. Will save significantly on print and publishing costs.
Filmmakers: just source your stuff off Youtube. Honestly, there is nothing on there that doesn’t already exist. Or else film it on your iPhone. They’re very advanced these days.
Blue sky thinking action point: can we get BBC to take lead and film next series of Sherlock entirely on iPhone?
Apparently, ‘playing the spoons’ was big in the 50s. Can we encourage a revival? Spoons significantly cheaper than guitar/synthesiser-based music. Have sounded out Scouting for Girls people as possible early adopters. Cautiously optimistic.
Also, remind people of the Smiths
We did a kind of step-by-step chart for this, which might be helpful
People still seem to like the Smiths.
The Smiths made their music in the 80s.
The Conservatives were in power in the 80s.
(this is the clever bit!)
We can take full credit for providing the vibrant cultural environment that allowed this kind of music to thrive. We did it in then, and we’ll do it again!
Blue sky thinking action point: could we get ‘mass unemployment = great music’ to work as a slogan?
Gently remind artists that twitter and facebook are free. No reason why all marketing activities can’t be done on there.
You might want to run with one of these the next time they use your name as rhyming slang again. LOL!
Your PR gurus
P.s. When some addled hippy demands to know why we’re no longer funding their innovative parsnip sculptures, simply say: ‘Well at least we’re not taking the country to illegal war!’ (Checked this with the Foreign Office, no imminent plans to invade Iran, so you’re good to go for next few months at least.)