|The Wheel (image by Gottfried Helnwein)|
They've set the barriers for involvement pretty low - anyone with a blog, facebook account or twitter feed can go along and take some pictures and find out more. So a self-selecting group of interested parties can go along and promote the play.
I don't know if many theatres have already gone down this route. But I'd like to see it happening more. Not just because I have a blog and like the theatre (send me free tickets, people, obviously). But because it reflects the way that most people hear about new stuff and get interested in it.
I often look at reviews in the press, but I'm just as likely to be swayed by a trusted friend talking about a play on their blog, or mentioning it on Facebook.Perhaps even more so. And of course, it all helps to generate a buzz, which takes interested theatre-goers from 'maybe I'll get round to seeing this' to 'must book now'.
Oh, and here's a video about the play: